Beer history goes flat for TV channel

Article Abstract:

Anheuser-Busch's plan to show a 30-minute television program about "An American History of Beer" during the summer of 1998 was canceled by the Learning Channel. Anheuser promised "a history lesson that will be anything but dry." The show would have provided a positive look at the beer industry. The Learning Channel had scheduled to show the program without charging Anheuser. Critics said that the program would have further blurred the line between advertisements and editorial content.

Comment:

Plan to show 30-minute TV program about history of beer during the summer of 1998 was canceled by the Learning Channel

Media Planning/Goals, Strategic alliances, Anheuser-Busch Companies Inc., Learning Channel Inc.

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Miller Brewing and Y&R part company

Article Abstract:

During a meeting to review the agency's handling of the Miller Lite account, a Miller executive left abruptly, signalling a problem with the relationship. Young & Rubicam was ultimately taken off the Miller Brewery roster, losing about $15 million to $20 million in billings. The reason is reportedly due to Miller's parent, Philip Morris, asking Y&R about things at Miller. Miller didn't like the two talking about it behind its back.

Comment:

Company dismissed Young & Rubicam as agency

Malt beverages, Advertising Activity, Agency Planning/Goals, Marketing, Brewing industry, Breweries, Abstract, Miller Brewing Co., Young and Rubicam Inc.

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This hemp beer is legal, but its ads hint otherwise

Article Abstract:

Lexington Brewing Co.'s introduced a series of poster advertisements for its Kentucky Hemp beer that utilized drug imagery to promote the beer's illegal image. Every ad features a psychedelic pattern in the background with a bottle of Kentucky Hemp that has a leaf of marijuana on the table. One of the posters says "Undetectable to police dogs." Another says "Eliminates cotton mouth."

Comment:

Introduced a series of poster ads for its Kentucky Hemp beer that utilized drug imagery to promote the beer's illegal image

Beer & Ale, Print Media, Lexington Brewing Co., Kentucky Hemp

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