Women's sports magazines change game

Article Abstract:

Conde Nast Publications has refitted its women's sports magazine, making it more palatable to advertisers peddling non-sports-related goods. Magazines for women about sports, not women's fitness, seemed viable in 1997 when women's sports and sport figures gained popularity. In fall of that year, Conde Nast launched Conde Nast Sports for Women. The publisher has now retitled the magazine Women's Sports & Fitness and changed the publication's editorial content to reflect its new emphasis on fitness. Sales of the magazine, which now has more advertising, have increased. In its January/February 1999 issue, Conde Nast will increase the circulation of the magazine to 475,000 from 350,000.

Comment:

Reformulates Conde Nast Sports for Women to more accessible Women's Sports & Fitness

Women's Periodicals, Women's magazines, Conde Nast Publications Inc.

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Hearst creates two magazine groups to better battle TV, other titles for ads

Article Abstract:

Hearst Corp. is addressing tougher competition for ad dollars by reorganizing some of its magazines into categories, home/lifestyle titles and women's titles. Women's titles group, however does not include Cosmopolitan or Good Housekeeping, the corporation's two largest titles. The groupings into categories are expected to make it easier to make appointments with top level executives who make the ad buying decisions. Hearst sees television and even its own titles as competition.

Comment:

Reorganization of magazines creates two new groups for ad sales purposes

Business to Business, Marketing, Abstract, Hearst Corp.

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Meredith introduces 'more' for women

Article Abstract:

Meredith Corp. launched an advertising push for a new fashion, beauty and health magazine called 'more.' The magazine is aimed at women ages 40 to 64. The company is banking on the demographic segment being the largest and richest group of females by the year 2012. There is currently no women's magazine targeted for the aging baby boomer. The bimonthly magazine will make its debut in September 1998. The magazine will sell for $2.95 on newstands.

Comment:

Lauched an advertising push for 'more' magazine

Advertising, Campaign Launched, Meredith Corp.

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