Imaginative supplements help a pair of magazines build relationships with marketers

Article Abstract:

Magazine supplements in Out and Wallpaper are setting trends in a competitive ad market. Seagram's, advertising multiple brands and offering recipes, is the main sponsor of a 32-page summer entertainment guide in Out magazine's July issue that also includes Levi Strauss & Co. and Rhino Records. Out will insert 140,000 supplements as well as distribute 260,000 copies at Gay Pride events in New York. Out also offers other alternative ad vehicles such as a corporate image features that promote diversity policies of companies such as Eastman Kodak Co., Gap Inc., Honeywell Inc., and the Prudential Insurance Co. Wallpaper, owned by the Time Warner's Time Life Entertainment Group Ltd., has a 200,000 issue, 68-page global travel supplement with ads from companies such as Vin & Sprit A.B., Ericsson A.B., Victor Hasselblad, Orresfors, Saab, and GM.

Comment:

Wallpaper magazine attracts ads with unique magazine supplement

Media Planning/Goals, Periodical Publishers, Geographic, General Interest Periodicals, Promotion, Time Warner Inc., Periodicals, Out Publishing

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A new spot for Chanel No. 5 dabs on some sex and surrealism

Article Abstract:

Chanel Inc. has begun a bold new advertising campaign for its 75-year old perfume Chanel No. 5 which revolves around the "Little Red Riding Hood" fable. Industry analysts have said that the sexy and surrealist television ad, which includes contributions from designer Karl Lagerfeld and renowned French director Luc Besson, will initially air on the youth-oriented MTV. The television broadcast, which has the tagline of "Share the fantasy", will be supplemented by magazine ads and in-store displays.

Comment:

Has begun bold new advertising campaign for Chanel No. 5, which revolves around the "Little Red Riding Hood" fable

Toilet Preparation Manufacturing, Television, Perfumes & Colognes, Design/Copy, Slogan, Fragrances (Toiletries), Chanel Inc.

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Sensing value in its well-known but languishing name, Esprit de Corp. starts a revival campaign

Article Abstract:

To rejuvenate the appeal of Esprit apparel for consumers is, by the very definition of its name, to make a fresh, new campaign reflective of clothing with a fresh new spirit. Toth Brand Imaging has created the new campaign that will be seen in magazines, in bus shelters and telephone kiosks. There are also video reels for department store monitors.

Account Activity, Women's and Misses' Outerwear, Women's Outerwear, Women's and Girls' Cut and Sew Other Outerwear Manufacturing, Out-of-Home Advertising, Marketing, Abstract, Women's clothing industry, Clothing industry, Women's clothing, Esprit de Corp., Toth Brand Imaging

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