New owners of Byte suspend publication

Article Abstract:

CMP Media shelved publication of Byte, the prestigious but struggling computer magazine it acquired in May 1998. The move included laying off 74 of 85 employees at Byte, which will change its format after its current Jul 1998 issue. Byte since 1975 has targeted sophisticated technology articles to an audience that includes technical professionals. Circulation has declined from 522,795 in 1996 to a recent average of 442,553. Byte published only 61.5 pages of advertising in its Jan 1998 issue, which represented less than 50% of its 1996 total. A CMP executive said Byte, with a revamped business model and editorial focus, probably will return in the fall of 1998. Editors expected CMP Media, which had purchased Byte and three other computer publications from McGraw-Hill, to strengthen the publication.

Periodical Publishers, Periodicals, Business & Professnl Periodicals, Planning, Periodical publishing, Company business planning, Product discontinuation, Professional journals, CMP Media L.L.C., Byte (Periodical)

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The Internet magazine Salon gets a new address and plans its first extensive marketing campaign

Article Abstract:

David Talbott, founder of Salon, the magazine that's been online since November 1995, finally negotiated a new web address for the site and will start advertising. The new address is www.salon.com as of 4/5/99 that was finally wrested from a beauty salon owner in Austin, Texas, for an undisclosed amount plus a stock promise and one of Salon's old web addresses, salon.net. A print and radio ad campaign was created by San Francisco-based Odiorne Wilde Narraway & Partners.

Comment:

Popular site has a new web address and will advertise

United States, Marketing procedures, Telegraph & other communications, Electronic Publishing, All Other Publishers, New Electronic Marketing, Print Media, Miscellaneous publishing, Publishing NEC, Radio, Marketing, Online services, Internet services, Abstract, Salon.com, Odiorne, Wilde, Narraway and Partners

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