Coke faces the return of recycling issue

Article Abstract:

The Grass Roots Recycling Network, a recycling-activist organization, began an ad campaign designed to try to persuade the Coca-Cola Co. to adhere to its 1990 promise to use recycled material in its plastic bottles. The ads have been clearly placed in The New York Times and The Wall Street Journal. The organization says it did not intend the timing of the campaign to take advantage of Coca-Cola, which was recently shaken by a huge product recall in Europe. The group also says it singled out Coke due to the fact that it is the market leader in both the U.S. and worldwide.

Marketing procedures, Print Media, Social Cause Advocacy, Coca-Cola Co. (Atlanta, Georgia), Environmental policy, KO

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Pepsi's new profit power

Article Abstract:

PepsiCo Inc. has introduced a new marketing approach known as "The Power of One," whereby its soft drinks, snack foods, and juice drinks are shelved next to each other. The goal is to hike profits and take advantage of complementary product marketing not available to its rival Coca-Cola Co. In store trial runs of complementary product placements, sales of Frito-Lay Inc. products rose 21%. PepsiCo Inc. has a 31% market share of the soft drink industry, compared to 45% for Coca-Cola Co.

Canned Fruit Juices, Fruit and Vegetable Canning, FOOD AND KINDRED PRODUCTS, Snack Foods, Snack Food Manufacturing, Canned fruits and vegetables, Statistical Data Included, Marketing, Canned juices, Snack foods industry, PepsiCo Inc., PEP, Juice industry, Enrico, Roger A.

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