Conectiv plans Super Bowl pitch: it's a utility and so much more

Article Abstract:

Conectiv wants to be the utility of choice in the Northeast, but it doesn't want to be known as just a utility. In Super Bowl ads featuring Jason Alexander and regional television and print, the Wilmington, Delaware, company will try to convince its audience that it is a provider of vital services. Similar campaigns by other utilities that tried to reach a retail market gave up. Conectiv is spending $5 million on the campaign created by Gillespie Organization.

Comment:

New ad campaign will start before Super Bowl game

Marketing procedures, Television, Electric, Gas & Water Utilities, Advertising Activity, Geographic, Campaign Launched, Account Activity, Print Media, Campaign Themes, Marketing, Advertising, Super Bowl Game (Football), Public utilities, Conectiv, Gillespie Organization Inc.

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Northern States Power, New Century agree to merge in $4 billion stock deal

Article Abstract:

Two mid-sized utilities, Northern States Power Co. and New Century Energies Inc. will merge in a $4 billion stock deal. Reaction to the deal is cool. Approval from regulators can take a very long time. If the two get approval they will have 4.5 million customers in 12 states, ranging from Canada to Mexico.

Comment:

Denver-based utility could merge with Northern States Power

Acquisitions & mergers, Electric & Gas Utilities, Electric utilities, Mergers, acquisitions and divestments, Gas utilities, Northern States Power Co. (Minneapolis, Minnesota), NSP, New Century Energies Inc., NCE

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