Consumers' moral philosophies: Identifying the idealist and the relativist

Article Abstract:

Three socioeconomic and demographic variables that are intricately associated with cognitive moral development (CMD) are investigated. Chi Square Automatic Interaction Detection (CHAID) is used to highlight the importance of considering the interactive effects of these variables on consumers' moral philosophy.

Business Ethics, Consumer Behavior, Evaluation, Consumer behaviour

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Organizational and individual learning in the sales force: an agenda for sales research

Article Abstract:

The relation among the attempts to establish learning and sales force management is shown. The propositions relating to the various organizational and individual variables to organizational and individual salesperson learning are presented.

Sales Management, Market Research, Market Research & Product Development, Analysis, Marketing research, Organizational learning

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Strategic alliances in international distribution channels

Article Abstract:

International strategic business alliances and its effects on overseas product distribution channels are discussed.

Management dynamics, Distribution Channels, Management, Commercial treaties, Trade agreements, Company business management, Retail/reseller channel, Direct market channel

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