Consumers' use of alternative information sources in inference generation: a replication study

Article Abstract:

A replication study was conducted to validate studies that consider consumers use of alternative information sources in inference generation regarding a product's missing attributes. Results of the validation study revealed the equal importance of same-brand attributes and other-brand attributes in influencing consumer inference generation regarding a commodity's missing attributes. This conclusion contradicts earlier studies which indicate the greater potential of same-brand attributes in helping consumers decide on missing attributes of a commodity.

Brand choice

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Atmospheric effects on shopping behavior: a review of the experimental evidence

Article Abstract:

A review of research concerning the effect of retail atmospherics on consumer behavior, which was conducted between 1964 and 1996 is presented. The atmospheric variables which most influence consumer behavior are discussed.

Economic aspects, Retail industry, Retail trade

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