Sony uses original PlayStation to boost PS2 sales

Article Abstract:

Sony Corp. is aggressively marketing its older PlayStation computer-entertainment system, priced at $99 in the hopes of promoting interest in its new PlayStation 2 which sells for $299. The company has devised a new ad campaign for the PlayStation and plans to increase production of the PlayStation 2. After announcing a loss for the quarter ending Sep. 30, 2001, the economic slowdown since the Sep. 11 terrorist attacks and layoffs of 5,000 employees, the company hopes its new marketing strategy will work. The new strategy is also aimed at competitors Nintendo Co. and Microsoft Corp. Both companies will introduce their new computer entertainment systems in mid-November.

Marketing procedures, Marketing, Company marketing practices, Sony PlayStation (Computer-based entertainment system)

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Sony scrambles to restock PlayStation 2

Article Abstract:

Scarcity of Sony corp.'s PlayStation 2 video-game machines is leading to cases of fraud against scam artists posing as middle-men on Web sites. Sony claims to be on track as it struggles to deliver 1.3 million units of the product to North American stores by the end of 2000.

Other Computer Peripheral Equipment Manufacturing, Electronic components, not elsewhere classified, Joysticks, Computer peripherals industry, Distribution, Joystick controllers, Joystick/game controller, Joysticks (Computer input devices), Game controllers

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Sony sees shortage of PlayStation 2s for holiday season

Article Abstract:

Sony Corp. predicts a shortage of its video-game console, the PlayStation 2, for the holidays, due to component shortages that will mean Sony will only ship about half the number of units it had originally planned for the late October launch.

Production management, Forecasts and trends, Computer-based entertainment system, Computer entertainment systems

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