Convergent, contrasting, and country-specific attitudes toward television advertising in Germany and the United States

Article Abstract:

Data from a sample of individuals from Frankfurt, Germany and California was analyzed to determine whether German and American audiences have similar attitudes toward television commercials. German society has been changing since the early 1980s as a result of an increase in US commercials and US-style programming. Results revealed a general trend of convergence of attitudes in both countries. However, only 40% of least educated Germans perceived TV advertising as an important source of information compared with 81% of Americans.

Radio, TV, publisher representatives, TV Advertising, Media Representatives, Social aspects, Television advertising, Advertising

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Safety culture: the prediction of commitment to safety in the manufacturing industry

Article Abstract:

The attitudes of employees within the manufacturing industry towards safety can be modelled on the basis of individual safety actions, management safety actions and safety training quality, according to a survey of 13 manufacturing firms. Employees identified the strongest link with safety quality in respect of management safety actions, indicating that they feel existing safety practices are not within their own control. Appraisals of safety commitment can best be improved via management safety action interventions.

Safety Management, Methods, Manufacturing industry, Manufacturing industries, Safety and security measures, Occupational safety and health, Safety regulations, Safety education, Industrial management

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Culture formation in a new television station: A multi-perspective analysis

Article Abstract:

Culture formation in a new television station is examined.

Television stations

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