User Toolkits for Innovation: Consumers Support Each Other
Article Abstract:
The design and integration of toolkits into software and technology-based products are analyzed. Article discusses how allowing for customer-designed features affect customer support services and how companies may encourage the creation of customer-to-customer support networks.
Publisher: Blackwell Publishers Ltd.
Publication Name: Journal of Product Innovation Management
Subject: Business, general
ISSN: 0737-6782
Year: 2005
Prepackaged software, Science & research, Public affairs, Social aspects, Research, Methods, Computer software industry, Software industry, Software development/engineering, Software engineering, Customer relations
Publication Name: Journal of Product Innovation Management
Subject: Business, general
ISSN: 0737-6782
Year: 2005
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Corporate culture and commitment: impact on performance of international new product development programs
Article Abstract:
The article examines the effects of organizational culture on global marketing of new products.
Publisher: Blackwell Publishers Ltd.
Publication Name: Journal of Product Innovation Management
Subject: Business, general
ISSN: 0737-6782
Year: 2004
Canada, Global Marketing, Manufacturing industry, Manufacturing industries, Influence, Corporate culture, International marketing
Publication Name: Journal of Product Innovation Management
Subject: Business, general
ISSN: 0737-6782
Year: 2004
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Subjects list: Product development
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