Ethnographies in the front end: designing for enhanced customer experiences

Article Abstract:

Ethnographic research provides beneficial perspectives in product innovation lifecycle. A study examining the key aspects and approaches to identify relevant customer experiences, critical dimension of customer experiences offering hidden opportunities for innovative product design and role of ethnographic studies in defining new product concepts, is presented.

Innovations, Consumer confidence, Ethnology, Ethnological methods

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Coordination of design supply chains for bundling physical and software products

Article Abstract:

A study examining two core aspects of product development management is presented. One relates to concentration on physical products and the other the software used to make them.

Prepackaged software, Computer Software, Software Publishers, Software, Software quality

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Coordination of design supply chains for bundling physical and software products

Article Abstract:

A special new product development (NPD) model foe coordinating supply chain operations for bundled physical and software products is developed.

Management dynamics, Models, Management, Logistics, Business logistics, Company business management, Bundling (Marketing)

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