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Business, general

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Corporate identity: Concept, components and contribution

Article Abstract:

An overview of corporate identity concept is provided with the aim to develop an understanding of the benefits that organizations believe can be derived from a strong identity. It is recommended that businesses should try to develop systematic methods of measuring and managing their corporate identity.

Author: Melewar, T. C., Karaosmanoglu, Elif, Paterson, Douglas
Publisher: Braybrooke Press Ltd.
Publication Name: Journal of General Management
Subject: Business, general
ISSN: 0306-3070
Year: 2005
Company Identity PR, Corporate image

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Triggers of change in information security management practices

Article Abstract:

The need of continuous improvement of information security is emphasized. The factors that drive change in information security management are also presented.

Author: Ezingeard, Jean-Noel
Publisher: Braybrooke Press Ltd.
Publication Name: Journal of General Management
Subject: Business, general
ISSN: 0306-3070
Year: 2007
Management dynamics, Data Processing Security, Methods, Management, Data security, Company business management, Data security issue

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Managing change by abandoning planning and embracing improvisation

Article Abstract:

Improvisation practices of an organization while managing change and challenges to improvisation are analyzed.

Author: Leybourne, Stephen A.
Publisher: Braybrooke Press Ltd.
Publication Name: Journal of General Management
Subject: Business, general
ISSN: 0306-3070
Year: 2006

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Subjects list: Analysis, Organizational change, United Kingdom, Change management
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