Crafting Brand Authenticity: The Case of Luxury Wines

Article Abstract:

Luxury winemaking is used to illustrate the production of authenticity and its role in marketing. Authenticity in luxury winemaking is conveyed via a sincere story that disavows commercial consideration while emphasizing quality.

Methods, Portrayals, Authenticity (Philosophy), Authenticity

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The ereal thingE: branding authenticity in the luxury wine trade

Article Abstract:

Six authenticity attributes are identified for wine industry marketing: quality commitments, stylistic consistency, heritage and pedigree, relationship to place, downplaying commercial motives, and method of production.

Science & research, Research

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In-store music and consumer-brand relationships: relational transformation following experiences of (mis)fit

Article Abstract:

The role of in-store music-brand fit in attracting new consumers without prior brand experience is analyzed.

Australia, Prerecorded Tape, Compact Disc, and Record Stores, Retail Stores, Record Stores, Consumer Behavior, Record & prerecorded tape stores, Musical instrument stores, Music Stores, Musical Instrument and Supplies Stores, Stores, Customer relations, Consumer behaviour

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