Data-use in marketing: a normative analysis from an artificial science perspective

Article Abstract:

A data-use model is presented from the user's stance, using an analogy between Bayesian analysis and rational decision-making. Ways that various data-users use the same information in various ways are shown. Use of data by managers is equally impacted by the researcher as by the user, with the role of researchers generally overestimated. The model is used to illustrate how the predisposition of the manager determines whether further information is gathered or whether the data is acted upon.

Information management

---

The effects of information and company reputation on intentions to buy a business service

Article Abstract:

The effect on consumers' purchasing intentions of a company's reputation and expectations are studied. Attitudes to a seller's reputation are consistent with a purchaser's reaction to the service. Business insurance service information is also used to examine the hypothesis that a firm's service offering data and its reputation combine to determine a purchaser's expectations. The firm's reputation should be used to improve the efficacy of a communications projects.

Corporate image

---

Market information scanning activities and growth in new ventures: a comparison of service and manufacturing businesses

Article Abstract:

The market information collection practices of new service and manufacturing firms are studied. Results show that firms use different market scanning techniques with personal and business networking as the most popular forms. Manufacturers are heavier users of market scanning compared to service firms. High growth manufacturing firms also perform market scanning more frequently that no-growth manufacturers.

Research, Marketing, Marketing management, New business enterprises, Startups

Similar abstracts:

• Abstracts: Flexibility in strategic decision making: informational and ideological perspectives. Analysing management decision-making: further thoughts after the Bradford studies
• Abstracts: Predisclosure information search incentives, analyst following, and earnings announcement price response. Security price response to quarterly earnings announcements and analysts' forecast revisions
• Abstracts: Organizational differences in managerial compensation and financial performance. Determinants of faculty pay: an agency theory perspective
• Abstracts: When competition eclipses cooperation: an event history analysis of joint venture failure. The transaction costs theory of joint ventures: an empirical study of Japanese subsidiaries in the United States
• Abstracts: Resource constrained scheduling capabilities of commercial project management software. "Show me the money."

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.