Woolies returns fire

Article Abstract:

Roger Corbett, Woolworth's chief executive has started a new advertising campaign to promote the company's products. The initiative is Woolworth's answer to Coles Myer's petrol deals. The competition between the two food and liquors retailers and the strategies being adopted by Woolworth are discussed.

Contracts & orders received, Retail Trade, Advertising, Advertising Activity, Contracts & orders let, Retail industry, Cover Story, Contracts, Contract agreement, Woolworth Australia, Coles Group Ltd.

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Have a go, yer mugs

Article Abstract:

The Eye on Australia survey states that 97% of the respondents say they admire people who go out and start their own businesses. Australians equate entrepreneurship with inventiveness and innovation and it has also become synonymous with decency, fairness and honesty in business.

Surveys, Businesspeople, Entrepreneurship, Entrepreneurs

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