Do new product development managers in large or high-market-share firms perceive marketing-R&D interface principles differently?

Article Abstract:

There have been many studies on the technical and marketing aspects of new product development. Some studies have pointed out product development activities whose successes can be attributed to the effective combination of technical and marketing activities. However, previous research has also shown the near-impossibility of combining these activities in the product development process. A survey of managers' perceptions of new product principles in the academic literature is conducted.

Methods, Surveys, Product management

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Business performace and strategic new product development activities: an empirical investigation

Article Abstract:

Research is presented on eight new product development activities and their relation to a firm's performance. Managerial implications are also discussed, and a focus is placed on the furniture industry. Related tables are included.

United States, Furniture & Fixtures, Furniture and Related Product Manufacturing, Furniture, Product Development, Statistical Data Included, Furniture industry

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Beyond the firm's initial declaration: are preannouncements of new product introductions and withdrawals alike?

Article Abstract:

Research is presented concerning the six basic strategic factors which influence and motivate business enterprises to preannounce new product introductions, new product delays and new product withdrawals.

Marketing, Management, Marketing management, Business enterprises, Product obsolescence

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