Palm hopes to blaze a new image in major campaign

Article Abstract:

Hand-held computer-maker Palm is set to launch a new ad campaign that touts the firm's myriad software applications that can operate on a hand-held device. The ads, created by Citron Halligman Bedecarre, will not necessarily show the Palm device, but rather the device's screen, against beautiful backgrounds, and will emphasize how the applications provide concrete solutions in people's daily lives. The campaign is part of Palm's move to re-position itself as the foremost mobile platform provider.

Advertising agencies, Campaigns, Advertising, Criticism and interpretation, Advertising campaigns, Citron Haligman Bedecarre

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Bugs, viruses and user errors bedevil hand-helds; consumers' growing reliance on PDAs means frustration is intense if they don't work

Article Abstract:

Palm hand-held computers and Pocket PCs are vulnerable to viruses and breakdowns, and they lack security. Hardware glitches and user errors can also cause problems. Users recount how they were inconvenienced and rendered unable to function without the devices that carry so much vital information concerning their personal and business obligations.

Social aspects, Hand-held computers, Handheld computers, Product information, Digital computers, Accidents, Personal digital assistants, Personal digital assistant, Hand-held data device, Laptop computers, Notebook computers, Notebook computer

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Palm projects doubling of loss, cancels Extended Systems deal

Article Abstract:

Palm Inc.'s stock plummeted to $5.54 after the company announced a doubling of a projected fourth-quarter loss at about $180 million. The same quarter revenue would be about $150 million. Palm had been counting on the popularity of the M500 and m505 computers but production and availablity have been slow and with a general economic lag, the company has decided, amicably not to merge with Extended Systems Inc.

Sales, profits & dividends, Computer peripheral equipment, not elsewhere classified, Computer Auxiliary Equip, Computer and Peripheral Equipment Manufacturing, Management, Mergers, acquisitions and divestments, Finance, Computer peripherals industry, Computer peripherals, Company sales and earnings, Company earnings/profit, Extended Systems Inc., Yankowski, Carl James, Bruner, Judy

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