Does an absence of brand equity generalize across product classes?

Article Abstract:

The question of whether brand names still attract consumers was addressed in a study whose samples were drawn from the Consumer Reports and Crutchfield Catalog. Five nondurable and durable products were examined, namely, popcorn, coffee, recording tapes, colas and automobiles. The study revealed that price is reflective of quality for most product classes. Popular brand names do not necessarily command high prices, and the latter is prone to fluctuations when high quality is missing. For consumers, the quality of the product should be the priority.

Analysis, Pricing, Brand name products, Brand names

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Market segmentation based on age and attitude toward the past: concepts, methods, and findings concerning nostalgic influences on customer tastes

Article Abstract:

Age and attitudes toward the past play a crucial role in determining consumer preferences. To determine the impact of such factors, a study of consumer preferences for motion pictures was conducted. Results showed that positive consumer tastes among the younger generation toward motion pictures are influenced heavily by positive influences of the past.

Psychological aspects, Nostalgia

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Customer value and autoethnography: Subjective personal introspection and the meanings of a photograph collection

Article Abstract:

The photograph collection is analyzed by applying the method of subjective personal introspection (SPI or autoethnography) from the viewpoint of implications concerning the nature and types of customer value. The consumer value that serves as a useful framework that furthers the application of SPI is demonstrated.

Evaluation, Customer satisfaction, Photography, Introspection

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