An examination of collaboration in high-technology new product development processes

Article Abstract:

Business enterprises must underscore the adoption of cross-functional collaboration approach in managing new product development (NPD) processes in order to optimize their market success, particularly in high-technology settings. Allowing cross-functional teams to work collaboratively does not only induce them to participate aggressively in management activities but also maintain a considerable focus on the firm's goals and objectives. This approach further motivates employees to come up with their best performance and invigorate their creativity.

Management, New products, Product introduction

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A survey of new product evaluation models

Article Abstract:

New product models are evaluated based on their purposes, applicability to different products, data requirements, suitable environments, time frames and diagnostics. These include brand equity analysis, need/usage context analysis, environmental scanning, portfolio approach, pattern recognition and the value-chain approach. These models can help managers assign probabilities to the uncertain elements of the expected return of the products.

Product management

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The fuzzy front end of new product development for discontinuous innovations: a theoretical model

Article Abstract:

A study proposing a theoretical model and examining the fuzzy front end of the new product development (NPD) process, which includes time and activity and in case of discontinuous innovations, is presented.

Canada, Market Research & Product Development, Analysis, Time to market, Timekeeping, Timekeeping (Management)

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