Organizational influences on the new product development process in financial services

Article Abstract:

Twelve key organizational influences on the new product development process in the financial services sector are identified. These are technology, product champions, market knowledge, simultaneous developments, employee effectiveness, risk management, mission, the marketing function, management style, organization structure, vision/leadership and idea generation. These factors can be grouped under the three headings of mission, people and communication. An equal emphasis on all three components is urged to enhance the new product development process.

DEPOSITORY INSTITUTIONS, Financial services industry, Financial services

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How involving more functional areas within a firm affects the new product process

Article Abstract:

The influence of the number of organizational groups providing and using information at various stages of the new product development process on new product performance are examined. The two general approaches to new product development research, new product process and new product performance are discussed. Results indicate that obtaining information from more functional areas and sharing information among such groups have a positive effect on new product performance.

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How new product introductions affect sales management strategy: the impact of type of "newness" of the new product

Article Abstract:

A study is conducted by analyzing various pre- and post- new product launch sales management activities to find out the impact of new product launch on the sales management strategy of company.

Australia, Management dynamics, Analysis, Management, Company business management, Management techniques, Strategic planning (Business), New technique

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