Mainstreaming coroprate social responsibility: developing markets for virtue

Article Abstract:

Interviews with managers involved in corporate social responsibility (CSR) initiatives from different countries were conducted to assess how companies view "mainstreaming" CSR. Managers understand these in three models: business-case model, syncretic stewardship model, and social values-led model. The syncretic stewardship model represents the most suitable dimension of CSR, and businesses following the other two models should be made to shift to this model.

Europe, South Africa, Public affairs, Latin America, Social aspects, Models, Corporate social responsibility, Report

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Social alliances: company/nonprofit collaboration

Article Abstract:

Social alliances refer to cooperative activities between firms and nonprofits that are beneficial to both. An in-depth study of social alliances is presented.

California, Alliances, partnerships, SOCIAL SERVICES, Social Assistance, Religious, Grantmaking, Civic, Professional, and Similar Organizations, Nonprofit Institutions, Social Services & Nonprofit Institutns, Nonprofit organizations, Alliances and partnerships

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Shrinking core, expanding periphery: the relational architecture of high-performing organizations

Article Abstract:

The significance of relationship with customers, suppliers for organizational success is examined.

Marketing procedures, Business success, Customer relations

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