EarthLink starts free-thinker campaign

Article Abstract:

EarthLink Network's $15 million ad campaign featuring Galileo, Magellan and other free-thinking images eludes to the fact that the Internet service provider provides unfiltered access to the Web, unlike MSN and America Online, which can manipulate a customer on where to go. TBWA Chiat/Day created the campaign designed to appeal to artists and those that feel the Internet should not have too much corporate interference. EarthLink has 4.6 customers, second to the giant ad and commerce-driven AOL, but EarthLink has already signed up 100,000 customers for broadband access.

Advertising agencies, Campaigns, Contracts, Advertising, TBWA Chiat/Day Inc., EarthLink Inc., ELNK, EarthLink Network Inc.

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Firm develops method to track AOL advertisers

Article Abstract:

Leading Web Advertisers claims one of its ad measurement programmers has found a way to track America Online's ads, which til now have been under wraps by AOL's proprietary computer code. After a year's research, Leading Web's 90-plus clients can now know what their competitors are doing online. About 30% of advertising money is spent on AOL or it's proprietary sites. About 76% of Web visitors clicked on to AOL and sites in September. AOL is a client of Leading Web Advertisers, but is skeptical of third-party trackers. Leading Web was able to crack the Rainman code.

Research Services, Statistical Data Included, Reports, America Online Inc., AOL, Statistics, Internet/Web advertising, Internet advertising, Leading Web Advertisers

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Juno Online jumps into supercomputing

Article Abstract:

Juno Online Services Inc. plans to add a new service, in which it will sell unused time and space on its subscribers' hard drives to scientific researchers who want to work on complex computational projects. Details remain to be worked out, but in the future, subscribers who desire free Internet access may be required by Juno to participate in the Juno Virtual Supercomputing Project, which will be tested in the coming months.

Electronic computers, Electronic Computer Manufacturing, Digital Computers, Super, Computer industry, Services, Internet service provider, Supercomputers, Supercomputer, Juno Online Services Inc.

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