U.S. plans a campaign to boost morale

Article Abstract:

The White House has tapped McCann-Erickson to pump up hope for the country with an ad starring Laura Bush addressing children about terrorism. The Ad Council is providing this ad and another from GSD&M to inspire racial tolerance. Some marketing executives weighed in on whether this would be an effective campaign. Leo Burnett USA's Cheryl Berman feels reality on TV is effective enough. Spike DDB's Spike Lee prefers spontaneity of patriotism and thinks the money would be better used for the relief fund.

Marketing procedures, Campaigns, Marketing, Influence, Beliefs, opinions and attitudes, McCann-Erickson Inc., Americans, Patriotism, White House, World Trade Center and Pentagon Attacks, 2001, Bush, Laura, Morale, GSD and M

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Delta holds talks with three agencies

Article Abstract:

As Delta Air Lines contemplates a new ad campaign emphasizing its committment to customer service, the airline is also reviewing 3 ad agencies: Leo Burnett, TBWA Chiat/Day, and, the agency of record, Saatchi & Saatchi. Delta spent $45 mil in 1998 on advertising globally.

Scheduled Airlines, Scheduled Air Transportation, Advertising, Advertising Activity, Air Transportation, Scheduled, And Air Courier Services, Airlines, TBWA Chiat/Day Inc., Leo Burnett Company Inc., Delta Air Lines Inc., DAL, Saatchi & Saatchi

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