Entry strategies of U.S. firms to the Newly Independent States, Baltic States, and Eastern European countries

Article Abstract:

This article provides baseline information about how U.S. companies entered the markets of the countries of the former Soviet bloc, and how these entry strategies have changed since 1989. It shows that while these firms used different strategies to enter the markets of this region, they most commonly used the low risk strategies of joint venture and export. Also, the number of entries to this region increased significantly between 1989 and 1993, and the Russian market enjoyed the largest share of all entries. Finally, recent strategy changes indicate more risk taking by U.S. firms. (Reprinted by permission of the publisher.)

Research, Corporations, Barriers to entry (Industrial organization), Barriers to entry

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Resources: Green gets going

Article Abstract:

A model plan that would help avoid ecological catastrophe over the coming decade through green industrial revolution is discussed. The real engine of environmental progress would turn out to be not European and US government action but the imagination and entrepreneurial spirit of thousands of market-savvy environmentally minded innovators.

United States, Europe, Evaluation, Corporate social responsibility, Green technology

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Business responses to climate change: identifying emergent strategies

Article Abstract:

The impact of Kyoto Protocol, on Global 500 companies, is examined. The emissions trading methods adopted by Global 500 companies, to address green house gas emissions, are presented.

Netherlands, Methods, Environmental aspects, Emissions credit trading, Emissions trading, Control, Greenhouse gases, Fortune 500 companies

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