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Business, general

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Ethical conflicts at Enron: moral responsibility in corporate capitalism

Article Abstract:

The author, a former vice president at Enron who initially reported the company's accounting irregularities, relates her personal experiences regarding her discovery to practices of corporate watchdog groups and why these groups failed to identify the irregularities. She concludes that regulation of moral responsibility is required in the capitalist system; a question-and-answer segment follows.

Author: Watkins, Sherron S.
Publisher: University of California Press
Publication Name: California Management Review
Subject: Business, general
ISSN: 0008-1256
Year: 2003
Capital funds & cash flow, Business Ethics, Accounting and auditing, Whistle blowing, Whistleblowing, Gas transmission industry, Enron Corp., ENE, Accounting procedures

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Corporate social responsibility: whether or how?

Article Abstract:

An overview is presented on the origin, history, and development of the concept of corporate social responsibility, and uses as an example the ability of developing countries to obtain access to needed medicines. Topics include reputational risk in consumer, equity, and labor markets, shareholders' interest, and implementation strategy.

Author: Smith, N. Craig
Publisher: University of California Press
Publication Name: California Management Review
Subject: Business, general
ISSN: 0008-1256
Year: 2003
Foreign trade, Developing Countries, Health aspects, Methods, Pharmaceutical industry, International trade, Public relations, Company public relations

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De-marketing obesity

Article Abstract:

The two principles that influence food acquisition and consumption are discussed. The four reversible drivers of food consumption that marketers can use to help consumers control their intake of food are also discussed.

Author: Wansink, Brian
Publisher: University of California Press
Publication Name: California Management Review
Subject: Business, general
ISSN: 0008-1256
Year: 2005
FOOD AND KINDRED PRODUCTS, Food industry, Obesity, Control, Food consumption, Food and beverage production/distribution software

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Subjects list: United States, Comparative analysis, Ethical aspects, Corporate social responsibility, Marketing, Company marketing practices
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