Europe is deaf to Snap! Crackle! Pop!

Article Abstract:

The European cereal market is a prime target for large US cereal companies such as Kellogg Co. and General Mills which have seen a decline in the US cereal market from $8 billion in 1994 to $7.2 billion in 1998. US cereal companies, which began heavy investment in Europe in the early 1990s , are attracted by higher prices and profit margins, cheaper television time, and few competitors. Marketing strategies include promotion of the breakfast meal, earthy-looking ads, and priority placement of cereal products in new large US-style supermarkets. US cereal makers face new competition in Italy from Barilla SpA with its launch of Armonie, a pressed breakfast cereal bar.

Comment:

Barilla, Italian food powerhouse, introduces pressed cereal breakfast bar to compete with US cereal giants

Italy, Forecasts, trends, outlooks, Food & Kindred Products, Food Manufacturing, European Union, Product introduction, Cereal Preparations, Breakfast Cereal Manufacturing, Breakfast cereals, Kellogg Co., General Mills Inc., Barilla S.p.A.

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Soap makers try laundry disks in Europe

Article Abstract:

Some advertisers are gambling on promoting laundry-soap tablets in order to bring about increased sales in Europe. The tablets have been unsuccessful in the US market. J. Walter Thompson has produced new ads in Great Britain for the tablets, that include rock music and irreverent interviews with young people. The tagline for the new ads is "A great wash, a great deal easier." Proctor & Gamble and Benckiser NV announced they are preparing to introduce detergent tablets of their own.

Comment:

Produces new ads in Great Britain for laundry-soap tablets, that include rock music and irreverent interviews with young people

TV Advertising, Media Representatives, Television, Design/Copy, Television advertising, JWT Worldwide, J. Walter Thompson Co.

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Manchester United attracts interest of second suitor

Article Abstract:

It has been confirmed by Salomon Smith Barney that an anonymous group has requested that it hold talks with Manchester United's financial adviser, HSBC Holdings PLC. In September 1998, the soccer team became the focus of British Sky Broadcasting Group PLC's 623 million pound sterling ($1.04 billion) takeover bid. Salomon Smith would not say who the second bidder for the team was.

Comment:

Manchester United focus of British Sky Broadcasting Group PLC's 623 million pound sterling ($1.04 billion) takeover bid

Strategy & planning, Satellite Telecommunications, Media Planning/Goals, Sports Teams and Clubs, Professional Soccer, Satellite TV Communications, Satellite television, British Sky Broadcasting Group PLC, Manchester United Football Club PLC

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