Exception reporting at Philip Morris U.S.A

Article Abstract:

The mechanics of exception reporting at Philip Morris USA are discussed by the director of its forecasting and sales analysis unit. Exception reporting accounts for exceptionally high or low performance in sales forecasts. This information is needed by marketing and sales people to pinpoint variations in trend and to make decisions on new products, promotion and pricing. Products are classified as high or low moving to simplify the process.

Cigarettes, Tobacco and tobacco products, Forecasts and trends, Tobacco industry, Philip Morris Inc.

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Using consensus forecasts in business planning

Article Abstract:

More industrial planners are using consensus forecasts, which are averages or combinations of macro-economic forecasts. Consensus forecasts offer several advantages such as ease of comparison, timeliness and an informative forecast range. The consensus-based approach is an improvement on using individual forecasters whose accuracy may occasionally be better but cannot be guaranteed.

Analysis, Economic forecasting

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