Fads and fortunes

Article Abstract:

The need for retailers to keep pace with trends is discussed. The information era has created the need to predict customer trends and has provided retailers with powerful tools to accomplish it. The Internet is not only a medium for consumers to pick up fads but a medium retailer can also use it to a great advantage.

Marketing procedures, Targets & Markets, Marketing Management, Administration of Marketing, Fads, Customer relations, Target marketing

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Retail shooting starsraur

Article Abstract:

The eight successful groups of leading retailers describe the ways to judge a market, run a successful business and maintain its momentum. These retailers have the ability to perform solidly in an intensely competitive market and consider value and innovation as cornerstones of retailing.

Appreciation

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Esprit pauses

Article Abstract:

Retailer Esprit, which has expanded globally over the last three years, has decided to postpone further development in the current economic climate of late 2001. Women's wear sales have not been so strong for the firm and a change in product is discussed.

Esprit de Corp.

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