Fees! Fees! Fees!

Article Abstract:

Customers generally incline towards lower prices. As offering lower prices forever is not in the interest of the business, the industry, or to that matter the customers also, businesses look for service fees that cover costs. Marketers should understand that sales and profitability of a company do not go hand in hand. The right steps to settle the pricing issues with the customers are suggested.

Consumer preferences

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The competitive advantage

Article Abstract:

The absence of standard guidelines for pricing lead to a variance in pricing practices nationwide. Price is the most powerful element on the marketing mix that can affect an organization. An improved pricing process means an increase in profits for businesses.

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