Five agency acquisitions are all in a single day's work in these frenzied times for Madison Avenue

Article Abstract:

Toronto-based MDC Communications Corp. just bought its third agency in the US, Source Marketing of Westport, Connecticut. After considering several other offers over the years, Source felt MDC was the best fit because of the automony it would allow and other business reasons. MDC has several other acquisitions in the works, also. Four other agency acquistions are taking place in Toronto, New York and San Francisco.

Canada, Agency Formation/Mergers, Mergers, acquisitions and divestments, Abstract, MDC Communications Corp., Source Marketing, MDQ

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In the fall fashion season, J.C. Penney leads the way with a sweeping campaign

Article Abstract:

J.C. Penney is projected to spend $35 million on advertising in various media. In the campaign designed by Temerlin McCain, Irving, TX, Vanness Williams narrates the television spots. The same agency will handle a campaign for the retailer's St. John's Bay, a estimated $10 million account. Clothing makers and retailers, Mossimo, Sun Apparel Inc., Kate Spade, and Aeropostale also announced campaigns.

Campaign Launched, Apparel & Shoe Stores, Clothing and Clothing Accessories Stores, APPAREL AND ACCESSORY STORES, Contracts, Advertising, Temerlin McClain, J.C. Penney Corporation Inc., JCP, Clothing stores, Aeropostale Inc., Mossimo Inc., MGX, Sun Apparel Inc., Toth Brand Imaging, Kate Spade L.L.C., RDA International, Bozell/Chicago

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Books on line, hair color, food, graphics, tourism and other million-dollar marketing decisions

Article Abstract:

The New York office of TBWA Chiat/Day was contracted by Barnes & Noble Inc.'s online division to handle its advertising account. Billings were estimated to reach between $38 million to $40 million. Weiss, Whitten, Stagliano had been handling Barnes & Noble's online account, along with its creative duties. Whitten had recently started a campaign to reintroduce the bookstore's website.

Comment:

Contracted by Barnes & Noble Inc.'s online division to handle its advertising account

Use of services, New orders received, Book Stores, Advertising Activity, Account Activity, Bookstores, TBWA Chiat/Day Inc., Barnes & Noble Inc., Article

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