Flogging a feel-good factor

Article Abstract:

The marketing industry is forming close partnerships with community and environmental organizations and is moving towards a new marketing strategy called spiritual branding. In Marjorie Thompson's book, Brand Spirit, she finds that 76% of consumers would switch to brands associated with a good cause if price and quality were equal. Kellogg Co. formed a partnership with the Kids Help Line counseling service and has donated 5 cents for each packet of cereal sold to Kids Line. Also, Kellogg has devoted the back of more than seven million boxes to information about the service.

Market Targeting & Approach, Social aspects, Statistical Data Included, Marketing, Marketing industry, Kellogg Co., Works, Brand name products, Brand names, Authorship, Market strategy, Brand Spirit (Book), Thompson, Marjorie

---

Engineered power from the outer

Article Abstract:

Bassett Consulting Engineers' chairwoman Kate Costello believes that the challenges facing her company can be met through an increased awareness of personal relationships. Costello feels that it is important to encourage the behavior that results in outcomes such as cost reductions or gains in productivity. All too often, managers tend to reward the results rather than the factors that led to the results.

Engineering & Architectural Svcs, Engineering & Architectural Services, Management, Construction industry, Officials and employees, Engineering services, Engineering firms, Costello, Kate, Bassett Consulting Engineers

---

The dangers of ignoring public ire

Article Abstract:

Companies must deal with public outrage caused by egregious environmental damages, according to consultant Peter Sandman, a risk-communication specialist. In cooperation with consulting firm Qest, Sandman has created a software program to help companies forecast and manage public outrage. Some observers complain that companies should avoid environmental damage rather than control the risk.

Management consulting services, Other Management Consulting Services, Engineering services, Public Relations Agencies, Public Relations, Public relations services, Environmental Engineering, Risk Management Consulting Svcs, Software, Services, Public opinion, Consultants, Consultants (Persons), Public relations firms, Offenses against the environment, Environmental crimes, Risk management services, Risk communication, Sandman, Peter

Similar abstracts:

• Abstracts: Labels suggesting the benefits of drinking wine look likely. Appeals panel backs Gallo on Chardonnay packaging
• Abstracts: AT&T, British Telecommunications to unveil managers of joint venture
• Abstracts: A New Look for Maine. The Year of Living Large. 1998 Proves It's Not Just About the Work
• Abstracts: Meat workers prepare for war. The frustrated evangelist. The fast lane speeds up
• Abstracts: Stand by for the digital TV revolution. Telstra shoots for the moon. Lend lease leaps in

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.