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Business, general

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Food and drink

Article Abstract:

According to an April 2007 report by the e Marketer Inc., food and bevarage leads in online advertising among the consumer packaged goods industry. During 2006, advertisers cut their budgets in every major medium except for Internet. A graph presents that advertisers in the food and beverage industry will spend $288 million in online advertising in 2007, up 36% from 2006 and up to $1.13 billion by 2011.

Publisher: American Marketing Association
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2007
Advertising, FOOD AND KINDRED PRODUCTS, Advertising Activity, Usage, Food industry, Internet/Web advertising, Internet advertising, Packaged goods, Food and beverage production/distribution software, Graph

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Coffee, tea, or coffee?

Article Abstract:

According to a report released by National Coffee Association of the United States of America (NCA), coffee drinking population in America has increased to 176million, up 53 percent in 2005. Complete details of this report are presented.

Publisher: American Marketing Association
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2006
Sales & consumption, Roasted coffee, Processed Coffee, Coffee and Tea Manufacturing, Fruits and tree nuts, not elsewhere classified, Analysis, Reports, Coffee industry, Coffee (Beverage), Coffee, Market size, Industry forecasts, National Coffee Association of the United States of America, Coffee habit

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Open season

Article Abstract:

The 2008 U.S. election season is expected to set new records on political advertising spending, with the third quarter of 2007 already surpassing the $529 million mark. Figures on predicted ad spending are presented.

Publisher: American Marketing Association
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2008
Presidents, Political advertising, Presidential elections

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Subjects list: United States, Finance, Forecasts and trends, Market trend/market analysis, Company financing
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