Frank Perdue

Article Abstract:

Frank Perdue has been involved with chickens and eggs since he was a child. His company sells and markets chicken. His company sold 525 per cent more chickens in 1983 than in 1968. He credits skillful advertising with the increased growth. He is constantly trying to maintain and increase the quality of his products.

---

Products Liability, Consumer Misperceptions, and Market Power

Article Abstract:

Liability from product defects is examined for its effect on market performance. Strict liability, no negligence and no liability are compared. Producers with market power benefit from the ability to shift liability to the consumer. Strict liability rules are preferred.

Product liability, Comparative analysis, Products liability

---

Reputation and Product Quality

Article Abstract:

Consumer behavior in dealing with products of unknown quality is modeled. High quality firms attract more customers because of reputation. Higher fixed costs result in a higher equilibrium level of quality. Word-of-mouth advertising has a significant effect on usage.

Quality management, Beliefs, opinions and attitudes, Corporations, Consumer preferences, Public opinion, Consumers, Attitudes

Similar abstracts:

• Abstracts: Britain shapes military forces for maritime power projection. part 2 Firm taps university know-how
• Abstracts: Stage of the Product Life Cycle, Business Strategy and Business Performance. New Product: Funiture-Adjustable Terminals Add to Operator Comfort
• Abstracts: Politics over Principle. Politics and pocketbooks. The politics of management thought: a case study of the Harvard Business School and the Human Relations School
• Abstracts: Three owners fire 25% owner for cause - but they won't pay the price. A guide to a successful future
• Abstracts: Wages and Employment with Firm-Specific Seniority. The Economic Role of the Nonprofit Firm. The Internal Organization of the Firm and the Shape of Average Costs

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.