Ford, while realigning its European strategy, gives Y & R some gems and Ogilvy a jolt

Article Abstract:

Young and Rubicam Advertising obtained an account from the Ford Motor Co. with billings estimated at between $175 to $225 million. Ford shifted its European advertising account to London-based Y&R Europe from Ogilvy and Mather Europe, part of WPP Group PLC. Y&R Europe will assume the role of lead agency for Ford of Europe, based in Brentwood, England, in a major restructuring of Ford's advertising strategy toward selling on a brand-by-brand basis. Ogilvy and Mather Europe will continue to handle other accounts for Ford of Europe.

Comment:

Lost its ad account with Ford Motor Co. with billings estimated at between $175 to $225 million

United Kingdom, Capital expenditures, Contracts & orders received, New orders received, Company Planning/Goals, Motor Vehicles & Parts, Transportation Equipment Manufacturing, Geographic, Campaign Launched, Licensing/Sales Agreements, Ford of Europe Inc., Article, Young & Rubicam London, Ogilvy & Mather Europe, estimated at between $175 to $225 million.

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William Wegman's dogs take the plunge into TV commercials for the Honda Odyssey minivan

Article Abstract:

Conceptual artist William Wegman will direct television commercials for the American Honda Motor Co. with his infamous Weimaraner dogs, which have appeared in human clothing and poses for two decades, but rarely in ad campaigns. The commercials will be the centerpiece of a campaign, with a $20 million budget, for the 2000 Honda Odyssey minivan. The spots are to appear on broadcast and cable networks such as ABC, CBS, NBC, Lifetime, Animal Planet and Nick at Nite. There will also be print ads.

United States, Motor vehicles and car bodies, Marketing procedures, Advertising agencies, Television, Light Truck and Utility Vehicle Manufacturing, Print Media, Campaign Themes, Minivans, Advertising, Automobile industry, American Honda Motor Company Inc., Rubin Postaer and Associates, Wegman, William

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