From experience: the invisible success factors in product innovation

Article Abstract:

Leadership is a critical success factor in product innovation. It is the responsibility of the leaders of an organization to ensure the success of product innovation by adopting a long-term commitment to product development in terms of resources and time. Successful product innovation also requires the design and implementation of a new product process as well as the establishment of performance standards expected. Another success factor in product innovation is the appointment of a process manager and the formation of cross-functional teams to oversee the project.

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New product development in rapidly changing markets: an exploratory study

Article Abstract:

Business enterprises, particularly multinational corporations, are often confronted with severe market risks as a result of rapid technological changes. Such risks, which often hinder the success of newly introduced products, may be efficiently addressed by adopting participative management and determining market trends accurately. Other market threats may also be alleviated by employing direct selling strategies that allow firms to cope aggressively with organizational changes.

Marketing

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Extent and impact of incubation time in new product diffusion

Article Abstract:

Incubation time is a significant predictor of the time between product development and product launch. This intermediate time period in the life cycle of a new product is long and yields useful information on subsequent sales diffusion. Long incubation time means long time to peak sales and low innovation. Using the incubation time in a Bayesian forecasting framework leads to a substantial improvement in forecasts early in a product life cycle.

Product life cycle, Diffusion of innovations

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