Gatorade aims to reclaim its 'birthright.' (includes related article on Telstra marketing strategies)

Article Abstract:

Gatorade Company of Australia is altering its marketing strategy in an effort to boost sales. With a new distribution, manufacturing, and sales agreement with Bonlac Foods, the sports drink company will launch its first advertising campaign since 1996. Gatorade hopes to increase sales by 50% in the next five years. The product presently holds only 26% of the market share in the category, down from 55% in 1994.

Soft Drink Manufacturing, Bottled and canned soft drinks, Nonfruit Drinks ex Carbonated, Soft drinks, Marketing, Beverage industry, Isotonic beverages, Energy drinks, Gatorade Company of Australia

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'Tis the season, and retailers are confident of better Christmas cheer

Article Abstract:

Retailers are optimistic that Christmas 1997 will be economically sound because consumer confidence is higher than it was in late 1996 and interest rate decreases have resulted in higher spending in some consumer categories. Some retailers have noticed that greeting card sales and wrapping paper sales started earlier in 1997 than they started in previous years in the decade.

Retail Trade, Retail industry, Forecasts and trends, Christmas business

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Two nations across the great divide

Article Abstract:

Inequality of wealth and income is an increasing problem in Australia. The need for greater social cohesion as well as economic growth is stressed.

Australia, Economic aspects, Equality, Income distribution

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