Gender differences in the perceived risk of buying online and the effects of receiving a site recommendation

Article Abstract:

The way in which men and women differ in both their perceptions of the risks associated with shopping online and the effect of receiving a site recommendation from a friend are examined. Women perceive a higher level of risk in online purchasing than men even when controlling for differences in Internet usage and having as site recommended by a friend leads to both a greater reduction in perceived risk and a stronger increase in willingness to buy online among women than among men.

Analysis, Safety and security measures, Internet, Internet security

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An empirical investigation of Web site characteristics, consumer emotional states and on-line shopping behaviors

Article Abstract:

On-line retailing is rapidly emerging as an alternative mode of shopping and is expected to garner a substantial share of the retail market in future. The low order conversion ratio of Web site visitors and the inability of on-line retailers to attract repeat customers are the main hurdles identified for their lack of success at present.

Marketing procedures, Retail Stores, Marketing, Influence, Customer service, Stores, Company marketing practices, Support services

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Modifying consumer search processes in enhanced on-line interfaces

Article Abstract:

The impact of on-line interface type on consumer search processes and choice is examined. The findings indicate that consumer search processes are affected by the on-line interface type with different advantages to each, depending on the search situation.

Market Survey Techniques, Company systems management, Information management, Electronic commerce, E-commerce, Market surveys

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