Generic Product Strategies for Emerging Market Exports into Triad Nation Markets: A Mimetic Isomorphism Approach

Article Abstract:

Three strategies are identified to improve export performance of emerging market firms: the premium strategy for targeting Europe, the superior value strategy for targeting Japan, and the economy strategy for targeting the US. These approaches are tested and validated using Chinese and Romanian exporters as examples.

Market Targeting & Approach, Business, Comparative analysis, Business research, Market strategy, Market entry

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Why service and manufacturing entry mode choices differ: the influence of transaction cost factors, risk and trust

Article Abstract:

The internationalization methods of service and manufacturing companies are different because of the differences in industry focus and operational uncertainties for each type of business.

Organizational history, Multinational Corporations, Service Industries, Manufacturing industry, Manufacturing industries, International business enterprises, Services industry, Growth, Company growth, Organization formation

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Post-formation processes in eastern and western European joint ventures

Article Abstract:

A study on the firms interested in creating successful joint-ventures by using post-formation processes and from European perspective, is presented.

Europe, Strategy & planning, Planning, Joint ventures, Company business planning, Incorporation

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