Get the word out

Article Abstract:

The various research and academic efforts focusing on the significance of word of mouth in marketing, are discussed. Word of mouth is increasingly becoming more important for managers. The need to provide managers with the ability to harness the power of emerging tools and techniques and word of mouth is turning into an exciting area of inquiry.

Analysis, Publicity

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Nonprofit brands come of age

Article Abstract:

More and more non profit organizations are realizing that the brand building strategies that commercial sector has used over the years can also be effectively used by non profit organizations to promote their objectives.

Management dynamics, Services information, SOCIAL SERVICES, Social Assistance, Religious, Grantmaking, Civic, Professional, and Similar Organizations, Nonprofit Institutions, Social Services & Nonprofit Institutns, Management, Services, Product management, Nonprofit organizations, Company business management

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Will your online retailing be a site for sore eyes?

Article Abstract:

The impact of increasing use of online retailing on the business of retailers is discussed.

Forecasts, trends, outlooks, Marketing procedures, Nonstore Retailers, Forecasts and trends, Marketing, Market trend/market analysis, Online shopping, Company marketing practices, Retailers (Persons)

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