Tickle funny bones, and sell more Burger King Whoppers?

Article Abstract:

Burger King is replacing its three-year old food and music advertising campaign with a new one based on humor and self-deprecation. The television ad campaign was created by Ammirati Puris Lintas, the New York agency that created the previous campaign. As part of the shift, Burger King is doing a complete makeover that includes everything from its corporate logo and product packaging to its restaurants and cooking systems.

Marketing procedures, Advertising agencies, Eating places, Fast Food Restaurants, Limited-Service Restaurants, Account Activity, Campaign Themes, Usage, Advertising, Burger King Corp., Ammirati Puris Lintas Inc., Humor in advertising, Humorous advertising

---

Nothing toylike in Mattel chief's compensation

Article Abstract:

At least one analyst thinks Jill E. Barad's salary from Mattel Inc. of $4.75 million is in line with her performance as chairwoman and CEO. Even though the company has had some disappointing quarters recently, 'initiatives' that she instituted in 1998 could begin to pay off in 1999, initiatives such as acquiring the Learning Co., a software firm with interactive toys.

Comment:

Jill Barad's salary and bonus were 14% higher in '98 than in '97

Games, Toys & Children's Vehicles, Game, Toy, and Children's Vehicle Manufacturing, Management development, Games, toys, and children's vehicles, Compensation and benefits, Abstract, Executives, Executive compensation, Toy industry, Mattel Inc., MAT

---

Similar abstracts:

• Abstracts: Perelman is likely to get a larger stake in Sunbeam. Gillette to cut jobs by 11% as results lag. Seeking to expand, Korn Ferry files for initial public offering
• Abstracts: Making its marque at the top; Toyota's Lexus offers a lesson in brand development. Venator to close 570 athletic footwear stores
• Abstracts: Glitches trip up real-life test of plastic cash. Citigroup picks mainly Travelers' aides for top posts at U.S. consumer units
• Abstracts: Shock overload leads CNET to redo its ads. Carlton campaign boasts of tar rating
• Abstracts: Self magazine's editor to quit in October. Newsweek names Mark Whitaker editor to succeed Maynard Parker

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.