Hearst booklet pushes sponsorship further

Article Abstract:

Hearst Corp. is featuring 44-page "A Gift for Me" booklet in it's magazines this October which will feature pieces on decorating, fashion and luxuries all brought to you by Chrysler. Advertising revenues are so rich with this economy that ad statements are getting glossier. Harrods department store is offering an 80 page insert in the Tatler issue. American Express Publishing presents the 3rd issue of "Lifestyle and Travel for Physicians", paid for by Ortho-McNeil Pharmaceuticals. Gap is sponsoring a whole issue of Martha Stewart Baby. So Chrysler will promote its Sebring line in Harper's Bazaar,Talk, Esquire, Town & Country and House Beautiful.

Motor vehicles and car bodies, Motor Vehicles, Automobile and Light Duty Motor Vehicle Manufacturing, Print Media, Automobile industry, Chrysler Corp., Hearst Corp.

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TV Guide, J&J to announce ad package

Article Abstract:

Health-care products maker Johnson & Johnson will announce a partnership with TV Guide Inc. in which it will buy a portion of advertising in TV Guide's magazine, TV-listings channel and Web site. Beginning with the August 23 issue, the ads will be placed close to a new listing of family-oriented programs, as part of a larger effort by Johnson & Johnson to promote more family-friendly programming. The campaign also gives TV Guide momentum in its new push to sell advertisers space throughout its various media holdings.

Strategic alliances, Soap, Cleaners, and Toilet Goods, Advertising Activity, Media Use, Account Activity, Soap, Cleaning Compound, and Toilet Preparation Manufacturing, Soaps, Detergents & Toiletries, Mass media industry, Contracts, Gemstar-TV Guide International Inc. TV Guide Publishing Group, Consumer goods industry, Johnson & Johnson, JNJ, Health products industry, Health care products industry

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Gore and Bush are like classic brands

Article Abstract:

According to a recent survey by branding consultants Landor Associates, both George W. Bush and Al Gore are perceived by the public much as established brands. The consulting company suggests that both presidential candidates could jump-start their campaigns by 'reinventing' themselves.

Process, Physical Distribution, and Logistics Consulting Services, Marketing/Advertising Methods, Management consulting services, Marketing Consulting Services, Marketing, Surveys, Presidential candidates, Bush, George W., Marketing industry, Business consultants, Management consultants, Gore, Albert, Jr., Landor Associates

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