TV group promotes the benefits of running commercials locally rather than nationally

Article Abstract:

The Television Bureau of Advertising wants to promote local, as opposed to national, advertising as one way to spend the ad dollar of a company more prudently. One way it plans to promote this is with ads of its own through television, print and direct-mail. One ad says, ""It's hard to sell 'pop' to people who drink 'soda.'" Only a regional 'buy' could be sure to make this distinction. Fitzgerald & Co. of Atlanta created the campaign for the organization that is based in New York.

Advertising Management, Direct Marketing, Marketing management, Local mass media, Local media, Television Bureau of Advertising, Fitzgerald and Co.

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A campaign for Miller Lite goes back to basics and beyond the appeal to younger consumers

Article Abstract:

Milwaukee-based Miller Brewing is ditching its ad campaign of 'offbeat entertainment' for the Lite beer brand and returning to the more conventional product pitch. Fallon McElligott created the ads for TV, radio, print and Internet, using contemporary celebrities such as Robin Yount, George Brett, Lee Smith and Mitch Williams.

Breweries, Malt beverages, New Electronic Marketing, Advertising Activity, Account Activity, Light Beer, Radio, Fallon McElligott, Brewing industry, Beer, Miller Brewing Co.

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