P&G launches cyberspace cologne play

Article Abstract:

Procter & Gamble has bypassed its roster agency Grey Advertising and Grey Interactive and gone to San Francisco-based Red Sky Interactive for its Internet ad and online store for Hugo fragrance products. The company licenses the line from Hugo Boss clothing owned by the Italian company, Marzotto SpA. While P&G doesn't want to undermine or upset all its traditional retailers, it is, at the same time, ardently in favor of online retailing and considers this and selling its Millstone coffee online as exceptions that it allows itself.

Toilet Preparation Manufacturing, Toilet preparations, Advertising Activity, Account Activity, Demographics, Perfumes & Colognes, Perfumes, Perfumes industry, Fragrances (Toiletries), GREY, Grey Advertising Inc., Red Sky Interactive

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P&G, rivals and agencies begin attempt to set on-line standards

Article Abstract:

Procter & Gamble (P&G) compelled advertisers who remain faithful to tradition to deal with the problems that are plaguing the Internet advertising market. Traditional consumer-products experts, who met at a summit at P&G's headquarters in Cincinnati in August 1998, were surprised at the results of the company's action. Among some of the things the summit produced was an agreement to come up with standards for assessing online audiences by November 1998.

Comment:

Compels advertisers who remain faithful to tradition to deal with the problems that are plaguing the Internet advertising mkt

Article

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P&G to test ad-agency pay tied to sales

Article Abstract:

Procter & Gamble will try out two new compensation methods with each of its seven main ad agencies, methods based on sales rather than 13%-15% of media charges. To phase into the system, only one product per agency will be paid for in the new way. Traditionally, large television media charges meant large percentage-based fees based on those charges. This provided agencies with the incentive to create television ads no matter what.

Soap and other detergents, Agency Financial Data, Media Pricing, Advertising agencies, Contracts, Consumer goods

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