New CEO preaches rebellion for P&G's 'cult'

Article Abstract:

The Dutch CEO at Procter & Gamble as of 1/1/99, Durk I. Jager, speaks seven languages, one of which is Japanese. His years in Japan, in fact, were pivotal in his career path to the top. He has a reputation for being mean, (although he probably won't really make all employees learn Dutch), and he admits it with a smile. He wants to see some serious changes in the culture very soon so that the company can begin to hope to reach the sales goal of $70 billion by 2005. That could require some creativity and a little less time wasted on memo-writing. He's got some employees wondering how to un-conform.

Executive changes & profiles, Planning, Officials and employees, Appointments, resignations and dismissals, Corporate culture, Consumer goods, Sales, Jager, Durk I.

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P&G cuts Euro RSCG Tatham from roster in agency review

Article Abstract:

Procter & Gamble isn't making any promises as it streamlines its ad agency roster, cutting Euro RSCG Tatham, despite their history together. Tatham handled Fluffo shortening in 1956, then created Mr. Clean as a brand in the 50s, Head & Shoulders in the 60s. The agency is losing about $70 million in U.S. annual billings, $20 million in European, but claims it now is free to explore other opportunities with P&G rivals. Clearasil is the one product that is still in search of a global agency to handle it.

Comment:

Agency loses $90 million P&G account

Marketing procedures, Global Marketing, Advertising Activity, Account Activity, Marketing

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