Celebrities join efforts to persuade people to read more books

Article Abstract:

The Association of American Publishers will kick off May as Get Caught Reading Month with a print ad campaign that features Rosie O'Donnell and Whoopi Goldberg getting caught reading. Ogilvy & Mather created the ads that have Whoopi reading "Peter Pan" and Rosie reading "The Bean Trees." The paper and printing for 15,000 posters and bookmarks was donated as was the space in magazines and newspapers. Bookstores will use shopping bags with Get Caught Reading on them. Everyone involved hopes people aged 18 to 34 will read more books. And they hope the campaign achieves that goal with the milk mustache effect. Bill Murray has agreed to be a spokesperson in next year's campaign.

Book publishing, Book Publishers, Demographics, Spokesperson, Social Cause Advocacy, General Books, Advertising, Books, Reading, Ogilvy and Mather Worldwide Inc., Association of American Publishers

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KPMG Peat Marwick is using a brand capmpaign to set itself apart from the accounting herd

Article Abstract:

KPMG Peat Marwick L.L.P. launched a brand advertising campaign aimed at setting itself apart in an industry where potential clients often see competing firms as one and the same. The campaign will include print, broadcast and billboard advertising created by Lowe & Partners/SMS, in New York. The ads include the tag line "It's time for clarity." KPMG will spend $60 million for the worldwide branding effort. There will be a seperate national broadcasting and print campaign emphasizing KPMG's services.

Comment:

Created a brand campaign intended to set the firm apart in the industry

Accounting & Auditing Services, Accounting, Tax Preparation, Bookkeeping, and Payroll Services, KPMG Peat Marwick L.L.P., Article, Lowe & Partners/SMS

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Chocolate addicts, beware. DDB Needham's new campaign for Hershey is coming on strong

Article Abstract:

Hershey Foods Corp. is going to play with our minds by heavily promoting mindless-munching-sized products on TV, in print and in stores. The products that will be responsible for the abandonment of new year diets include Reese's peanut butter cup Bites and three of Hershey's candy bars. A co-conspirator is the firm's ad agency, DDB Needham.

Comment:

New ad campaign pitches bite-size products

Chocolate and Confectionery Manufacturing from Cacao Beans, New Products/Services, Chocolate and cocoa products, Chocolate & Cocoa Products, Point-of-Purchase Displays, Chocolate candies, Product introduction, Chocolate industry, Chocolate candy, HSY, The Hershey Co., DDB Needham Worldwide Inc.

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