Philip Morris assembles a $100 million program to try to reduce smoking's appeal to teen-agers

Article Abstract:

New Philip Morris ads designed to discourage young people from smoking are scheduled to start running on national television in December 1998. The ads were created by Young & Rubicam. The original ads and new ads will be scheduled for January also. The campaign is part of a $100 million campaign that still draws critics who say it is more an image P.R. campaign than one to keep kids from smoking. They say if that were the case, the Marlboro man would be gone from the ads. A comparable amount is spent on Marlboro advertising.

Television, Advertising Activity, Campaign Launched, Corporate Images, Account Activity, Cigarettes, Cigarette Manufacturing, Tobacco industry, Philip Morris Inc., Young and Rubicam Inc.

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A makeover for the TV dinner: Swanson is being upgraded to restore market share

Article Abstract:

The Swanson frozen foods division of Vlasic Foods International is upgrading its TV dinner product. The Swanson TV dinner is considered to be the original frozen meal. The company expresses pride in the product's commonplace appearance. Prudential Securities analyst Jeffrey G. Kanter says that every single food trend since the Korean War has bypassed Swanson. The company will now offer more appealing cuts of fried chicken in the dinner.

Comment:

Swanson frozen foods division of Vlasic Foods International is upgrading TV dinner product

Company Planning/Goals, Positioning, Canned, Dried & Frozen Foods, Fruit and Vegetable Preserving and Specialty Food Manufacturing, Food, Article, Campbell Soup Co. Swanson's Frozen Foods Div.

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When your bottler is your rival; vending-machine owners ask whose side Coke is on

Article Abstract:

Vending machine owners/operators get their Coke products from Coca-Cola bottlers, in many cases, the same company that puts in competing machines at some locations. One example is Harvey Mudd College in Claremont, Calif., where Coca-Cola Enterprises (CCE) placed a new machine to sell Coke for $.10 less than McGee & Sons. Another unhappy vending machine owner is L.C. Vending of San Antonio, TX. Several law suits are pending.

Comment:

Bottling giant seems to take unfair advantage of vending machine owners

Legal issues & crime, Canned & Bottled Soft Drinks, Soft Drink Manufacturing, Bottled and canned soft drinks, Cases, Soft drinks, Soft drink industry, Vending machines, Coca-Cola Enterprises Inc., CCE

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