Hewlett-Packard continues gains in home PC market

Article Abstract:

Strong sales of home PC's by Hewlett-Packard Co., doubling to 21.8% market share for 1998's first quarter compared to the same period last year, places HP in a good position with rivals Compaq Computer Corp. and Packard Bell NEC Inc. Industry analysts credit HP's rollout of the Pavillion line and positive customer feedback with its strong performance. The rate of repeat purchases by HP customers, according to ZD Market Intelligence, has grown from 58% in 1996 to 72% in 1997. But low profits continue to afflict the home PC market and HP executives are busy trimming costs.

Comment:

Packard Bell's market share in home PCs declines against rise for Hewlett-Packard

Computers, Sales & consumption, Industry Market Data, Market share, Demographics, Compaq Computer Corp., Hewlett-Packard Co., Packard Bell NEC Inc., Pavillion

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Dark questions lurk beneath Apple's ties to Microsoft: U.S. probers look at aborted Compaq QuickTime deal and browser issues

Article Abstract:

Cupertino, CA-based Apple Computer Inc. is expected to post its first annual profit since 1995, a good reason for Steve Jobs, Apple's chief to boast. Apple executives have privately railed against Microsoft's attempts to thwart an Apple multimedia technology called QuickTime, according to a previously undisclosed account that Apple gave to state and federal investigators and supported by engineers at Compaq Computer Corp. The deal would have provided Apple $2 in royalty for every Compaq machine using the software.

Comment:

Apple executives have privately railed against Microsoft's attempts to thwart an Apple multimedia technology called QuickTime

Sales, profits & dividends, Executive changes & profiles, Public affairs, Company Personnel

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Apple Computer falls behind Gateway and H-P in customer-loyalty survey

Article Abstract:

Apple Computer Inc. fell from its top spot in customer loyalty in the personal computer industry. The fall in customer loyalty was a reflection of the troubles that Apple has experienced in the consumer market. In 1997, Apple's customer repurchase rate fell to 71%, compared to 81% in 1996. A yearly customer-loyalty survey on the company's repurchase rate was carried out by ZD Market Intelligence.

Marketing procedures, Research Findings, Consumer Attitudes

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