Hip advertisers bypass Madison Avenue when they need cutting-edge Web sites

Article Abstract:

Dimension X is one of a new breed of advertising companies that lack traditional experience in marketing and offer valuable technological expertise instead. Dimension X was chosen by Fox for the development of its Simpsons Web site, which is based on an innovative 3D design platform and Dimension X's superior understanding of the TV program. The comparatively inexpensive nature of Web advertising has led a great number of organizations to use the Web for marketing, and those Web sites that are able to quickly command user interest are most likely to succeed. Capturing user attention generally requires a combination of eye-catching graphics and video with compelling audio and text. Traditional advertising firms are not technologically proficient enough to challenge the Web upstarts.

Forecasts and trends, Industry trend, Advertising, Market trend/market analysis, Information services, World Wide Web, Dimension X Inc.

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Infonautics Inc. stock surge spawns doubts

Article Abstract:

Infonautics's shares have nearly quadrupled since Feb 1998, but some investors wonder if the on-line reference service has gotten ahead of itself. Wayne, PA-based Infonautics leaped from around $2 per share in mid-Feb 1998 to as high as $7.9375 on Apr 17, 1998, on the Nasdaq Stock Market. Interest has surged following the recent appointment of CEO Van Morris, as well as deals with America Online and Wired Ventures' Wired Digital subsidiary, which provides the HotBot search engine. Losses continue at Infonautics, with a 1st qtr 1998 setback of $4.7 million, or 49 cents a share. By comparison, 1997 losses totaled $17.4 million, or $1.83 a share. The on-line reference service will lose $1.65 a share in 1998, according to Hambrecht & Quist.

Database Vendors NEC, Electronic publishing, Securities, Electronic publication, Company securities, Infonautics Inc., INFO

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iVillage discusses selling a stake to Hearst, CBS

Article Abstract:

iVillage, an online firm, is engaged in separate discussions with Hearst Corp., CBS Corp., and other media companies about possibly selling them a minority share of the company. iVillage operates 11 online channels that have a strong following of females. The channels are also estimated to have three million visitors on a monthly basis. According to one scenario, iVillage could take control of Hearst's HomeArts Web sites.

Comment:

Engaged in discussions with Hearst Corp., CBS Corp., and other media companies about possibly selling them a minority share

United States, Strategy & planning, Media Planning/Goals, iVillage Inc., Article

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