How to measure the impact of FSI in sales forecasts

Article Abstract:

A statistical method of measuring the effectiveness of a free-standing insert (FSI) advertising campaign is described. The two-step method employs multiple linear regression and log-log regression. Study results show that, while the method has shortcomings, it can be a useful business-analysis tool and can provide clear insight into the effectiveness of an FSI campaign.

Advertising Management, Research, Models, Advertising, Marketing management, Advertising research, Sales forecasting

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How to measure the impact of a forecast error on an enterprise?

Article Abstract:

Measurement of the impact of forecast error on the financial concerns of an organization is discussed. A simplified and straightforward approach to estimate the link between the forecast error and the bottom line helps sales forecasting managers to focus on improving the organization's performance, which brings about greater profitability.

Measurement, Influence, Business performance management

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Lean forecasting begins with lean thinking on the demand forecasting process

Article Abstract:

The methods of demand forecasting using lean principles are discussed. A detailed description of lean forecasting is presented with step-by-step instructions to carry out the process.

Forecasts, trends, outlooks, Forecasts and trends, Market trend/market analysis, Demand (Economics)

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